Summary
vFloorplan makes innovative, eye catching, interactive 3D venue floorplans, increasing customer engagement and website dwell time, resulting in more bookings.
The global Meetings Incentives Conferences and Events (MICE) industry size was $805 billion in 2017, and is projected to reach $1,439.3 billion in 2025, registering a CAGR of 7.6% from 2018 to 2025.” - Allied Market Research
What kind of agent is suited to this opportunity?
We usually find the people to speak to at a venue are the Marketing, Sales or Advertising Managers/Directors, General Manager or Exec Board Directors/VP's, with experiences to closing CxO personnel and owners of venues, seeing our product and pushing a purchase through and even recommending it to other venues.
Experience of selling into hotel chains or groups would also be useful and experience working in a meeting/events capacity will give an added advantage, although we consider this a separate and longer process than direct to the venue, but obviously could yield much bigger rewards multiple times over. Big groups represent and manage 100's and a few with 1000's of venues.