Summary

SearchTides solves a critical marketing need (organic traffic from Google), with a high demand service (SEO is an $80bn industry), through superior USPs, resulting in default prospect interest and $250k+ ACV with generous commissions (end-to-end sales would result in $60k worth of commissions for an ACV).

Our differences in approach and output allow SearchTides to standout for a marketing service that almost all companies need. We are able to craft a sales narrative that creates internal excitement and a willingness to increase investment.

Our ideal clients have marketing budgets in the millions of dollars per year. Depending on the size of the company and the structure of the org, you would be selling to Directors of Marketing, VP, SVP of Marketing, CMO; or potentiallySEOManagers/Senior SEO Managers. 

We have some focused experience in financial services and gaming industries (traditionally viewed as very challenging industries), but we are able to serve all industries.

As a note, we do not work with local businesses, we only focus on national level campaigns.

What kind of agent is suited to this opportunity?

Access to Director and higher level individuals at companies with marketing budgets of multiple millions per year is critical.

If you are looking to go through the whole sales process yourself, you will need to have a sufficient amount of technical knowledge. A large part of the sales conversation becomes an effort to educate the prospects how SearchTides is genuinely different than "other" SEO companies. Most prospects have tried multiple (not unusual for 4-7 prior attempts), and now you are coming around promising some similar sounding results. 

The narrative about our output and vision for the prospect to become an industry leader will certainly help, in addition, the ability to have intelligent and productive conversations about SEO goes a far way to build trust and rapport.

If you are looking to provide referrals, the ability to vet companies for genuine interest, in addition to budget, will be critical.