Summary

Strategic Narrative helps business and professional services firms sell more to their strategic clients by developing their people's storytelling and relationship-building skills. 

The Trusted Partner packages on offer are based on unique IP  featured in book soon to be published by The Economist.

They can buy a full programme for £90-150k, consulting for c £30k or training and coaching for packages of £5- 15k. I also give keynotes at partner offsites for £5-8k. I'm happy to pay 20% commission on sales and lifetime residuals for new clients.

I'm a former BBC TV reporter who's led multiple businesses over decades, worked at the highest levels and am credible in this space.

I can provide some warm and cold leads, and am looking for someone with their own network in this field. I've got strong white papers to support sales, and can work closely with the sales professional at every stage to support the process. 

The typical sales process is classic B2B, based on relationship-building and nurturing to close. Typically clients buy a £5-10k package to start and then it grows. I want a sales partner who is comfortable at every stage through to close and growth. 

I am also happy to pay referral commission of 10% of closed business to sales agents who have suitable contacts. 

Who: the target market is BD, commercial and strategic account directors at large business services firms (£50m+). This is primarily but not exclusively: law firms, accountants, management consultants, outsourcing companies.

Why: their need is to develop their people to be better at building high value client relationships. In most cases, the technical expert leads the account - the lawyer or accountant, or the person running the major outsourcing contract. They have great technical or operational skills, but need support in rainmaking and farming great clients. Doing so can add millions to their revenue and boost margins through high trust relationships. 

What kind of agent is suited to this opportunity?

As above: someone who is experienced, has a point of view and is keen to collaborate to develop and grow this proposition.  

It is important that the sales professional knows this sector, has experience of selling into it and understands the dynamics involved. The people I pitch to tend to be fairly senior - below C-suite but heads of units and working with the firm's leadership, so knowledge of that type of buyer will be welcome.

I think the relationship between the sales professional and me will also be important. If we can easily communicate then this will be a much more productive process.