A website SEO Audit is like a medical checkup for your website with two goals in mind:
• Understand how your website does online, and
• Actionable advice on how it can improve
The audit is an easy-to-digest and very comprehensive report (typically 50-250 pages long) which provides a ton of impartial information, already reviewed and analysed for you along with actionable advice on how to improve. The findings are based on a holistic view and analysis of your site including competitors.
Once the website has been audited and report has been compiled the findings can be actioned by the client's internal team(s), existing web supplier or ourselves.
What kind of agent is suited to this opportunity?
I feel that the sales professional suited to this opportunity is one who has a good understanding of digital marketing, has ideally sold this type of service before, and takes a consultative approach rather than a "let's sell quickly whatever we can sell" approach.