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What is a manufacturers representative?

Manufacturers Representatives are essentially self-employed sales reps who act as a middleman/woman between the manufacturer of physical goods and the end client or buyer. Reps fulfill a number of roles, often including new territory development and Marketing activities.

Unlike a traditional distributor, a Manufacturer's rep does not purchase and hold inventory of their own, their function is to forge and maintain long lasting relationships with buyers while taking care of the entire sales process on behalf of the manufacturer.

Reps are independent contractors and are paid a commission on a percentage of the value of sales generated. They may work within shared territories alongside other reps or develop their own exclusive territories depending on the arrangement with the manufacturer.

Working with independent reps allow manufacturers to focus on doing what they do best… making products.

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