A web project, even a simple brochure only web project can be a cumbersome exercise for a lot of companies.
Every web project has essentially two elements
- a content/marketing/sales element
- a design/technology element
Every business is capable of putting the marketing element together through an in-house exercise, in the end, you are an operating business with customers and revenue. Or there is a plan (marketing/sales plan) to get to customers and revenue.
The technology and design element is much trickier. Very few companies have in-house resources to launch a web project. The outsourcing options are so vast, that choices are difficult to make. The answer is to buy into Websites as a Service (WSaaS) instead of running an in-house web project.
What kind of agent is suited to this opportunity?
Building relationships and trust with business owners is key to success in the business. Self-employed sales professionals with a Rolodex of business owners and a consultative approach will have greater success. Our market lacks industry leaders and dominant players and is therefore very fragmented. Becoming an industry expert for your business community is another key differentiator.