Executives can sink or swim in the media goldfish bowl and company reputations can be destroyed in a matter of minutes and hours.
The cost of failure and of getting it wrong can be high for any organisation. Whether in the public or private sector, examples of individual business leaders and of multi-million pound companies being caught out or misjudging the situation, litter the front pages of newspapers and industry press on a painfully regular basis.
The Goldfish Media Training day is a unique and powerful programme of activities designed to solve these problems and to ensure companies and their representatives are equipped with the right knowledge and tools, and prepared to the highest level to be able to confidently manage and respond to the unexpected or worst case scenarios, avoiding common mistakes and the journalistic traps that typically can spell disaster.
The fully immersive multi-media / multi-channel training is delivered in a range of different conditions and through a number of 'real time simulation' scenarios and takes place in a number of iconic locations across the UK including, Westminster Live, Cherryduck Studios near Tower Bridge and Pinewood Studios in Buckinghamshire - a leading provider of studio and related services to the global film and television industry and home to some of the most successful feature films and TV shows ever made.
The day also includes a three course lunch, as well as a DVD recording of the training and days activity.
The service is provided by JMP Media, one of the UK's leading broadcast and corporate television production companies and combines the talents of highly experienced, award winning and in many cases, well known journalists and broadcast specialists alongside training experts who provide the business leaders with the very best training, advice and insights. The team have worked with a wide range of organisations in many sectors including BBC, ITV, ITN, Sky, Virgin, Aviva, Credit Suisse, B&Q, Vodafone, UNICEF, Sony, Future Publishing, Mirror Group, Bentley, GSK, Boots, IOC, FA.
What kind of agent is suited to this opportunity?
The target clients are those leaders and executives within a company who are the public face or likely to be the ones responsible for external communications when a senior voice is required to respond to an evolving or business critical scenario.
So ideally, the sales professional will be someone calm who understands the challenges and impact of corporate communications and who is experienced at 'C' level selling, who knows how to open doors to boardrooms and senior executives. Someone who knows their way around a B2B pitch that may involve dealing with the 'C' level prospect directly. Potentially, liaising with their PR / HR departments too.
Someone used to selling a service, professional development, or training proposition would have a good start but it is not essential.