CommissionCrowd presents an incredible independent sales opportunity for self-employed reps looking to sell a line of corporate training and coaching packages focusing on improving Management, Sales, Customer service and productivity. Territories available in the United Kingdom.
»Independent sales reps can apply to work with this company here: Learn more about working with Glisten Training
We interview Julia Florentine, Director, Coach and Trainer at Glisten Training, to give you a better idea of what working in partnership with this company is like.
1. Julia, Where did the inspiration for Glisten Training come from?
I worked at a helpline charity called Nightline, where I trained students in listening and communication skills. The training was always my favourite part of the job, so I knew my career had to involve training.
Then after a terrible customer service experience with my phone provider, I realised how crucial communication skills are in business and how often staff are lacking this critical skill! In 2016, I founded Glisten Training and began to train managerial and customer service staff in communication skills. Now we’ve just celebrated a year in business.
2. Tell us a little about your expertise in the Professional Development Training arena
My expertise comes from years of research, practical experience, and training.
I studied psychology at Oxford and University College London, where I learned to evaluate research to create evidence-based training. Then I learned the practicalities of customer service and management on the ground at a few customer-facing and managerial roles. After that, I spent a decade at Nightline, training hundreds of helpline volunteers. This offered me a lot of experience training people in communication skills!
3. Can you tell us about some of the work you have carried out to date?
I spent several months developing and testing my training materials, and now I have a set of courses and coaching materials that I’m very proud of. So far my work at Glisten Training has been primarily individual coaching, but I’ve also run a few courses with fantastic feedback.
I am currently running the #CustomerCommunication Challenge, where participants are emailed weekly challenges to improve their customer service. With this free challenge, I’m growing a small following that have a sense of what I do. I am also developing an online version of my course for people who prefer to learn independently no matter where they are!
4. What makes your service unique, innovative and sets you apart from the competition?
Glisten Training is the only company that specialises in communication skills training. While many training companies might teach listening or communication skills as one of many courses, they simply don’t have the same level of expertise.
5. What’s your greatest client success story?
Funny story - one of my clients actually used the communication skills he learned in my training to land a job. In the interview, all he did was listen actively using the skills from training. The interviewer thought he seemed very intelligent and engaged (even though he had said very little), and hired him on the spot!
That said, my active listening and communication skills training is designed to improve customer service. This is consistently found to improve Net Promoter Scores (NPS), First Call Resolution Rates (FCR) and overall Customer Satisfaction (CSAT).
6. What made you consider wanting to work with independent sales agents?
While I’m an expert in communication and training, I’m not so strong in sales! Being quite new to the private sector, I don’t have many business contacts. With a little bit of sales input from an agent with a good network, I know we could establish a much bigger client base.
I love that CommissionCrowd is able to put a small business like mine in contact with independent agents. This allows us to work flexibly. Selling our high-value courses on commission is a great way for everyone to profit!
7. Why would sales agents have an edge selling your products?
Glisten Training is only a year old, so a sales agent working for us would be working on fresh territory. It’s a great opportunity for an agent to introduce many potential clients to our service for the first time. We also have unique expertise in communication skills training, which gives us an edge over other professional development training programmes.
8. What are you plans for the future of Glisten Training?
My current goal is to reach local businesses in London to become a part of their regular employee training. This would generate a steady income for Glisten Training to help us grow.
9. What are your best selling services and why?
So far, hourly coaching has been my best selling service. I think this is because my clients so far have primarily been individuals, and coaching is easier to coordinate with them. Coaching can also be done over Skype, which is great for clients outside London.
Ideally, I want to be working with businesses to run larger face-to-face courses with groups of employees. Coaching and courses cover the same content, but courses are more interactive and profitable. This, of course, means bigger commissions for agents!
10. Have you received any recognition or awards for your products?
I have some fantastic testimonials from trainees in a wide variety of sectors. Check out glistentraining.co.uk/testimonial
Glisten Training is relatively new, but I have many personal accolades in training and research that demonstrate my expertise! I have presented my research from Oxford University at international conferences and I have been cited over a hundred times in peer-reviewed journals. Also, thanks to my extensive training and development work, I won the Nightline Lifetime Achievement Award when I left in 2015.
11. Please describe the typical sales cycle and process to sales agents
From initial contact to sale, the sales cycle for coaching with individuals is very quick. Bigger sales with businesses can take a couple weeks depending on their internal decision making process.
For any coaching or training, clients need to pay a 25% deposit to reserve the date. Your commission is paid out of this deposit, even if they book training weeks or months in advance. This is to make sure you’re paid as soon as the sale is confirmed, and you won’t have to wait for the training date to come around. So we pay promptly!
12. How do you currently bring in new business or win contracts?
At the moment, my business largely word of mouth. I mostly reach new coaching clients through recommendations and my personal network. This means there is a lot of scope to establish new contacts!