14 Essential B2B Marketing Strategies That Drive Business Leads And Sales

Business-to-business (B2B) sales and marketing can be a challenge. After all, you are selling to business owners like you too! They are already familiar with how you market your products to them.

Knowing which strategies will work best to generate leads, sales and grow your business is often tough. But don’t worry, we’re here to help! In this post, we’ll walk you through seven essential B2B lead generation marketing strategies that are proven to drive results, so whether you’re just starting or looking for ways to improve your current strategy, read on for some great

1. Develop A Strong Lead Generation Strategy

If you want to generate inbound leads and grow your business, you need a strong content and B2B lead generation strategy. So whether you’re just starting on building a strategy that will surely convert to sales or looking for ways to improve your current one, read on further to know some great tips on how you can do it

That means you should aim to create high-quality and informative content that your target audience will find to be valuable. It also means incorporating SEO and advertising strategies to promote your content further.

How to develop a strong content marketing strategy?

The first step to developing a strong content marketing strategy is to understand who your target audience is. If you’re finding a hard time pointing out how you can exactly target your main audience, here are some questions to help you answer this:

  • What do your customers need?
  • What kind of content will they find valuable?
  • Where do they usually congregate so they’d see your content more?

Once you know the answers to these questions, you can start formulating compelling content that meets their needs.

Aside from creating great content, you should also check if these are properly optimized. This would mean including the right keywords you want to rank for and adding relevant links to your website. Keep in mind that you’re not only writing content for your audience, but you’re also writing for the search engines, too!Focus on creating quality content

If you want to attract and engage potential customers, create quality content. You can do this effectively by providing them with engaging, helpful, and informative content.

This will help you build trust with your viewers, making them into potential leads while showing that you’re an authority in your industry. Once you’ve established that trust, your viewers will be more likely to buy from

2. How To Find B2B Commission-Only Sales Reps

B2B commission only sales reps

One of the most powerful ways to generate new business leads is by partnering with B2B commission-only sales reps. Also known as Manufacturer’s reps, freelance or independent sales agents, these sales professionals are self-employed, represent a diverse portfolio of businesses and can open doors to their existing networks and provide a super fast route to market.

Commission-only sales reps are exactly that. They are sales professionals that have had a long and successful background in sales but eventually decide to become self-employed and work independently. They only receive a % commission on the back of each sale after the deal has been closed.

Remote working independent sales experts are fast becoming the chosen sales and lead generation strategy by companies globally. In fact remote working sales reps helped companies thrive during the global pandemic while their competitors struggled to stay afloat.

Here are 12 things you didn’t know about the commission-only sales rep industry

3. lead Generation Strategy

B2B lead generation strategy

When you’re building a B2B marketing strategy, it should always include lead generation. After all, you need leads to generate sales. There are several ways you can achieve this. These are through Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC), and social media marketing.

Paid lead generation strategies such as PPC or SEO will generally mean you’ll have to shell out money for it. It also entails putting in a substantial amount of time and effort in figuring out what works best for you. Since you can choose from the different forms of lead generation, there’s no guaranteed way that a particular type, say social media marketing, will work for you.

Keep in mind that what might work for other businesses might NOT work for you and vice versa. So you can always draw some inspiration from other businesses in your field to gauge what your target audience might be interested in, but don’t expect that it will work seamlessly for you the first time around. It’s a trial and error phase you should be willing to invest in!

Free Lead Generation Strategy

Organic lead generation strategies are free but do require time and effort from both your sales team and or marketing department. However, some inbound lead generation strategies are more powerful than others.

A good social campaign, especially one that makes use of influencer marketing are infinitely more powerful and less time consuming than other forms of free lead generation activities. Never underestimate the power of viral marketing.

Key steps on developing a lead generation plan that works:

1. Know what your business goals and objectives are.

2. Define a lead and set a value for the raw lead.

3. Choose the best lead generation channel depending on your objectives.

4. Decide on how you will respond to your leads and create a process for it.

5. Maintain a database of leads generated.

Understanding the differences between the different types of lead generation

As mentioned above, there are different types of lead generation strategies you can choose from. But, if you’re just about to sell on Amazon FBA, it might get overwhelming to know which one would be the best for your business. So, here’s a quick guide to help you decide:

Search Engine Optimization

As an online seller, you would want your website to appear on the top of the search results or have it close to it. This is the effect you’d want when people look for keywords related to your business. The higher your ranking is, the more likely people will click on your listing and visit your website.

To improve your SEO, start with keyword research to determine which keywords are most relevant to your business. Then, include those keywords in your website content, including your titles, headings, and meta descriptions.

You should also see to it that your website can be accessed anywhere - may it be through mobile applications or the web itself. Customers must be able to load the website quickly. It’s important to keep in mind that your website will index higher on Google if these are mobile-friendly and perform well.

Pay-Per-Click Advertising

Paid search campaigns, or pay-per-click advertising, are a great way to generate strong business leads. You can use them to target potential customers who are already interested in what you offer.

You only pay when someone clicks on your ad. Doing this will allow you to control your budget and get the most out of your lead generation campaigns.

Social Media Marketing

Social media is a powerful tool for any B2B marketing strategy. It’s a great way to connect with your target audience, promote your content, and generate leads. But it’s important to use social media effectively. That means creating quality content, engaging with your followers, and using paid advertising if necessary.

Aside from that, you can use it to create informative content, answer customer questions, and even offer exclusive deals and promotions. Keep an eye on your social media activity so you don’t miss any opportunities to connect with potential leads.

4. Invest in lead generation software

Lead generation can become too repetitive. That’s why it’s best to acquire software that can help you automate many of the tasks involved in generating leads. In addition, it can help you track your results, analyze your data, and even generate new leads on your behalf.

Although some might argue that it’s not exactly a priority for businesses to invest in, it’s worth it in the long run. Sure, it will cost you money now but think of it as investing in your business processes.

By investing in lead generation software, you can free up your time to focus on other aspects of your business.

5. Hire a lead generation agency

If you don’t have the time or resources to generate leads on your own, you can hire a lead generation agency to do it for you. A good lead generation agency will have experience in your industry and know how to reach your target market. They’ll also be able to track your results and provide you with valuable feedback so you can improve your strategy over time.

lead generation agency

6. Create a strong brand identity

Your brand is what sets you apart from your competitors. It’s what makes you recognizable and memorable to your target audience. Therefore, a strong brand identity is needed if you want to succeed in B2B marketing. That means having a well-designed website, consistent branding across all your marketing materials, and a clear message resonates with your target audience.

Tips on how to create a strong brand identity

Once you have a clear understanding of your brand, you can start designing your website and creating marketing materials that reflect your identity.

Make sure your website is professional and easy to navigate. First impressions will always matter, so you want to make sure your website makes a good one!

Include social media icons on your website and in your email signature. This will help people connect with you on social media, and it will also make it easy for them to share your content with their followers.

7. Build relationships with influencers

Influencer marketing can be a great way to generate leads and grow your business. When you build relationships with influencers in your industry, you can tap into their audience and reach a whole new group of potential customers.

8. Use data-driven marketing

Data-driven marketing is all about using data to decide your marketing strategy. That means using data you’ve garnered to track your results, identify your most effective channels, and optimize your campaigns for better results. By using this to guide your decisions, you can be sure you’re always using the most effective strategies to grow your business.

When your decisions are based on data, it’s safe to say that you are not making them blindly. Data, especially when compiled and analyzed correctly, don’t lie!

9. Keep your website up-to-date and informative

Your website is often the first impression potential customers will have of your business. So it must contain all the updated information a viewer might need. Make sure your website is easy to navigate and contains all the potential information customers need to know about your products or services.

The world of marketing is always changing. However, it’s never a stagnant process. That’s why it’s important to be updated with the latest trends, regardless of where. That way, you can be sure you’re using the best possible strategies to grow your business.

Some of the latest trends in marketing include account-based marketing, artificial intelligence, and chatbots. It’s best to take advantage of these trends since it’s your key to have you be more “viral.”

marketing trends

11. Keep your customers happy and loyal

Your customers are how your business thrives, so it’s important to keep them happy and loyal. You can provide quality products or services, offer great customer service, and stay true to your brand. If you keep your customers happy, they’ll stick around for years.

12. Get involved in your community

Getting involved in your community is a great way to connect with potential customers and build relationships.

If you want to connect with potential customers and build a strong relationship with them, you should first get involved with your community. There are a lot of ways how you can do this. These are just a few of them:

  • Participate in local events
  • Sponsor local teams or organizations
  • Host your events

By getting involved in your community, you’ll show potential customers that you’re invested in their well-being and care about more than just making a sale.

13. Use word-of-mouth marketing to grow your business

Word-of-mouth marketing is one of the most effective and powerful ways you have at your disposal. It’s affordable, effective, and best of all, it’s free. You can use word-of-mouth marketing to generate leads by asking satisfied customers to tell their friends about your products or services.

14. Attend trade shows and networking events

Trade shows and networking events are great places to meet potential customers and generate leads. At a trade show, you can showcase your products or services and meet people interested in what you have to offer. And at a networking event, you can build relationships with potential leads and get referrals.

Final Thoughts

As a business owner selling to businesses, there is added pressure on you to cater well to your customers. After all, they, too, are sellers. So expect that they know how the system works. So it’s definitely different compared to when you sell to consumers.

With all of these taken into consideration, generating leads can definitely be a challenge, but it’s important to keep at it. By using these 15 lead generation strategies, you’ll be able to reach more potential customers and grow your business.

So don’t wait any longer, start implementing these strategies today!


Jayce is the managing director of Seller Interactive, a top agency in helping brands grow on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy. He will use his vast skills to help D2C brands succeed through Amazon SEO services.

Ryan Mattock

Co-Founder of CommissionCrowd... Let's get disruptive!